RACING
THROUGH
INNOVATION

Toby Henderson (AKA Hollywood Henderson) is President of Box and cut his teeth as a professional BMX Racer from 1979 to 1988. He then got his second wind as professional MTB racer from 1988 to 1998. All in all, Toby spent two decades in competition. Lets’ explore the journey that Toby took to arrive at Box. And for good measure, we’ve thrown in some industry context and current affairs of the day.

1974
Toby Henderson’s BMX career started at the age of 12.
  • Nixon resigned in disgrace over the infamous Watergate Scandal.
  • The first mass-produced titanium bike was being made by Teledyne.
Toby won at the L.A. Sports Arena as a 16-year-old.
  • A gallon of gas was $0.63.
  • The first modern production recumbent was being made.
1978
1983
Toby won his first big Professional National Race at the Grand National Championships - “A” Pro.
  • Hurricane Alicia slammed into the southeast Texas coast. This was one of the worst hurricanes in the region’s history.
  • Avocet released the first bike computer
Toby won the National Bicycle League (NBL): National No.1 - Pro Cruiser.
  • Indira Gandhi, the prime minister of India, was assassinated in New Delhi by two of her own bodyguards.
  • Inaugural year of World Unicycling Convention and Championships (UNICON).
1984
1985
Toby developed his first product, known as the ‘Henderson Hauler’.
  • Steve Jobs unveiled the first Apple Macintosh computer, with its nine-inch screen and $2,500 price tag.
Toby started his Mountain Bike Career.
  • The Soviet-Afghan war ended and signaled warming relations between America and the USSR.
  • The mountain bike Hall of Fame was created.
1988
1994
Toby won his first DH Mountain Bike Race at Mammoth Mountain and went on to be 5x USA team member.
  • Disney released The Lion King animated feature following the adventures of the young lion Simba.
  • Sachs (SRAM) introduced the first mass-produced disc brakes (PowerDisc).
Toby developed his first mountain bike and his second replica bike.
  • Timothy McVeigh drove a Ryder truck stuffed with explosives into downtown Oklahoma City federal office building.
  • Cervelo was founded, focused on high-end racing and production of the fastest bicycles possible.
1995
1996
Toby was the Downhill Mania Champion.
  • President Bill Clinton was elected to a second term, defeating Republican Bob Dole, a former U.S. senator from Kansas.
  • Mountain biking was introduced as an Olympic sport in Atlanta.
Toby’s racing career came to an end after 20 full racing seasons.
  • Baby One More Time was debuted by American pop singer , Britney Spears.
  • SRAM introduced the Grip Shift gear-change method and technology to the road market.
1998
1999
Toby founded Toby Henderson Enterprises and launched the iconic THE Mountain Bike Fenders and ubiquitous 3D BMX number plates.
  • NATO bombed Yugoslavia in The Kosovo War.
  • Lance Armstrong won the Tour de France for the first time.
Under license from Intense, Toby created Intense BMX which won 5 consecutive “USA BMX Bike of the Year” awards.
  • Space shuttle Columbia broke up as it returned to Earth, killing all seven astronauts on board.
  • The storied British brand Raleigh assembled its last bicycle in the UK.
2003
2006
Toby received the coveted “Men’s Journal Product of the Year” award for his THE “Vegas” helmet.
  • Apple announced a special edition iPod Nano, with a red exterior and 4 GB of storage.
  • SRAM launched road bikes at the Sea Otter Classic with the global release of two complete road groupsets — Force® and Rival®.
Toby got his first patent for the Brake Lever Grip Combo.
  • The Dow Jones Industrial Average fell 777.68 points in intra-day trading which made it he largest point drop in history.
  • BMX Race was introduced as an Olympic sport in Beijing.
2008
2012
Toby founded Box Components.
  • Facebook held its initial public offering (IPO) — the biggest in technology history.
  • SRAM introduced wide range 1x11 mountain bike shifting with its XX1 groupset.
Box Components became the leader in BMX Race components.
  • Russia annexed Crimea and threatened the rest of Ukraine.
  • Shimano released the XTR Di2 M9050 series.
2014
2017
Box Components launched its first Box One 11 speed mountain bike shifting systems.
  • Donald Trump became President of America.
  • The year of the e-bike: The number of USA electric bike importers jumps 340% year-on-year.
Toby stepped into the future racing his E-Bike, using the company’s Box Two 9 speed ultra wide-range e-bike drivetrain.
  • Trump Triggers a Trade War and leaves the Iran nuclear deal.
  • The long awaited XTR 1x12 speed is finally released allowing Shimano to catch up lost ground to SRAM.
2018
2019
Learning from its 9 speed e-bike experience, Box goes back to the future with Prime 9 Technology: A drivetrain philosophy that borrows its simple architecture from the past and drenches it in modern characteristics. The result is a Durable, Simple and High Performing shifting system that catches the industry by surprise.
  • The United States wins the FIFA Women's World Cup held in France.
  • German brand Bulls launches an e-bike with ABS front brakes.
After acquiring the hub brand from True Precision Components in 2017, Box finally launches the revamped Stealth line for both BMX and MTB.
  • A World-wide pandemic followed by lockdowns occurred due to Covid-19.
  • After an initial nosedive, the bike industry surges due to Covid-19 with bike demand exceeding 2019 by 280%
2020

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