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News

  • Olympic & World Champion Niek Kimmann Shares His Story

    Niek Kimmann is a professional BMX racer, three-time World Champion, and a gold medalist Olympian. His accomplishments follow a lifelong journey o...
  • JT Tollefson Reminisces BMX History 

    If you’re unfamiliar with who Jeff Tollefson is, keep reading. Jeff, better known as JT Tollefson, was a BMX racer and mentor. He started his BMX r...
  • Is such a large range with few gears bad?

    If you've ridden an 11 or 12-speed system, you probably have asked yourself this question. How significant are the gaps between each shift? Prime ...
  • Why am I faster with Oversized™ Technology?

    When you're giving it your all at a race but don't make your mains, do you ask yourself what you can do to improve next time? Without a doubt, it ...
  • Box Culture and Why It Matters

    Culture is one of today’s hottest business topics – and one of the hardest things to define and measure within an organization. That’s why, despite...
  • Introducing Box’s New BMX Pro Jesse Welch

    Meet Jesse, a young budding professional BMXer with big accomplishments under his belt and even bigger plans for the future who, we are very excite...
  • Box Affiliate Program: Become a Box Ambassador Today

    Have you heard about the Box Affiliate Program? The latest addition to the family of Box programs, the Affiliate Program is open to everyone in the...
  • Box BMX Spotlight: Jemma Tollefson, aka Lil’ JT

    BMX reporters and enthusiasts are closely watching the blossoming career of nine-year-old Jemma Tollefson, also known as “Lil’ JT,” who currently h...
  • How Can Advanced Materials on My Bike Help Me Win?

    Not all things are equal when it comes to materials of construction. So, how do materials on your bike currently compare to components with Overs...
  • Factory DG Team & BMX Legends Reunion

    This recent weekend, Toby Henderson, president of Box and former pro BMX racer, attended the 2021 NBA Racers Reunion & BMX Legends Party where ...
  • BMX History: From Backyard Improvisation to Olympic Status

    How did BMX get started? Who invented BMX? When did BMX become an Olympic sport? You may have been wondering this after seeing BMX pop up in the ma...
  • Isn't 9 Speed Old?

    9 speed has deep roots in cycling and has been around in various configurations dating back to the late ’90s, however, these configurations were a...