News

  • Introducing Box’s New BMX Pro Jesse Welch

    Meet Jesse, a young budding professional BMXer with big accomplishments under his belt and even bigger plans for the future who, we are very excite...
  • Box Affiliate Program: Become a Box Ambassador Today

    Have you heard about the Box Affiliate Program? The latest addition to the family of Box programs, the Affiliate Program is open to everyone in the...
  • Box BMX Spotlight: Jemma Tollefson, aka Lil’ JT

    BMX reporters and enthusiasts are closely watching the blossoming career of nine-year-old Jemma Tollefson, also known as “Lil’ JT,” who currently h...
  • How Can Advanced Materials on My Bike Help Me Win?

    Not all things are equal when it comes to materials of construction. So, how do materials on your bike currently compare to components with Overs...
  • Factory DG Team & BMX Legends Reunion

    This recent weekend, Toby Henderson, president of Box and former pro BMX racer, attended the 2021 NBA Racers Reunion & BMX Legends Party where ...
  • BMX History: From Backyard Improvisation to Olympic Status

    How did BMX get started? Who invented BMX? When did BMX become an Olympic sport? You may have been wondering this after seeing BMX pop up in the ma...
  • Isn't 9 Speed Old?

    9 speed has deep roots in cycling and has been around in various configurations dating back to the late ’90s, however, these configurations were a...
  • Why an Armored Build is Important for BMX

    Flexed-out components slowing you down?  We've heard it all before. When it comes to your racing ability, an armored build plays a crucial part. T...
  • How Can I Get Superior Control?

    Do you sometimes wonder why there is lag time between input from your hands to reaction from your bike? Bike control can be defined as steering s...
  • What makes Prime 9 a High Performing Drivetrain?

    So you've accepted that with Prime 9 you can get the range of a 12-speed in a 9-speed package. And with that you'll enjoy a simpler and more troub...
  • Want Enhanced Power Delivery?

    Do you feel like you're always falling short when racing the bigger guys, or are lacking the size to compete? There's a solution for you! Although...
  • How is Prime 9 Simpler?

    Do you need extra range but without complicating your life? Ditch the finicky 12-speed system and go for simplicity. Spend your day out on the tra...